BBA Digital Marketing

  • BBA Digital Marketing

    Digital Marketing is an intensively specialized programme, suitably designed to deliver the practical understanding of online marketing and its fit in the broader marketing framework. The programme is thoroughly grounded in the framework of liberal studies to provide insights into human and organisation dynamics. Further, the program aims at providing an excellent grounding in digital aspects of marketing, such as, technology platforms, SEO/SEM and communicating with the customer using new media techniques.

  • Program Objectives
    • Imbibe the concepts of social media communication and platforms.
    • Gain knowledge of cutting edge principles such as social network management, pricing in two-sided markets and crowd-sourcing.
    • Acquire competency of using web analytics to set prices, create better ads, make decisions about product distribution, and improve product design.
    • Gain know-how of implementing effective and comprehensive digital marketing campaigns.
  • Course Curriculum

    BBA Digital Marketing
    (2020-23 Admission Batch)
    Under CBCS Pattern

    BBADM-1.1Effective Communication SkillsAEC-I3
    BBADM-1.2Quantitative MethodsGEC-I6
    BBADM-1.3Financial AccountingCC-I6
    BBADM-1.4Principles of ManagementCC-II6
    BBADM-1.5Management Information SystemsGEC-II6
    BBADM-1.6Personality Development for Corporate Readiness -ISEC-I0 (No-Credit)
    Total Credit in Semester-I27
    BBADM-2.1Communication for BusinessSEC-II3
    BBADM-2.2Organizational BehaviourCC-III6
    BBADM-2.3Managerial EconomicsCC-IV6
    BBADM-2.4Principles of MarketingCC-V6
    BBADM-2.5Environmental StudiesAEC-II3
    BBADM-2.6Personality Development for Corporate Readiness –IISEC-III3
    Total Credit in Semester-II27
    BBADM-3.1Consumer BehaviourCC-VI6
    BBADM-3.2Research MethodologyCC-VII6
    BBADM-3.3Internet of ThingsCC-VIII6
    BBADM-3.4Marketing for Digital EconomyCC-IX6
    Total Credit in Semester-III24
    BBADM-4.1Financial ManagementGEC-III6
    BBADM-4.2Introduction to Business AnalyticsGEC-IV6
    BBADM-4.3Sales and & Distribution ManagementCC-X6
    BBADM-4.4Integrated Marketing CommunicationCC-XI6
    Total Credit in Semester-IV27
    BBADM-5.1Strategic ManagementCC-XII6
    BBADM-5.2Cyber LawAEC-III3
    BBADM-5.3Web Design and DevelopmentDSE-I6
    BBADM-5.4Content MarketingDSE-II6
    BBADM-5.5Summer ProjectCC-XIII6
    Total Credit in Semester-V27
    BBADM-6.1Social Media MarketingDSE-III6
    BBADM-6.2Services MarketingDSE-IV6
    Total Credit in Semester-VI18
    Total Credit150
  • Regulation

    The BBA Digital Marketing, under CBCS pattern, is a three-year full-time professional degree programme, having six semesters. After successful completion of the six semesters, a BBA Business Analytics Degree will be awarded to qualified students.

    Duration:The duration of the programme is 3 years with 6 semesters. The odd semester is from July to December i.e. 1st, 3rd, 5th semester and the even semester is from January to June i.e. 2nd, 4th, 6th semester. The examination is held tentatively in the month of December and May for odd and even semesters respectively.

    Span Period:: No student is admitted as a candidate for the examination after the lapse of six years from the date of admission to the first semester of the programme.

    Semester wise no. of Papers and Credits

    SemesterNo. of PapersCredit


    Eligibility Criteria for Admission:The candidate should have passed +2 Examination of C.H.S.E., Odisha or its equivalent in any discipline with a minimum of 50% marks in aggregate. The selection would be based on the career and written test with equal weightage.

    Attendance:A student has to secure a minimum of 75% of attendance in each paper of a Semester to be permitted to sit for the Semester examination. In case a candidate is unable to acquire the stipulated attendance at the end of any Semester, he/she shall not be allowed to appear in the end semester examination of that semester.


    • Non-practical subjects of 100 marks with 6 credits– 50 lecture classes and 10 tutorial classes
    • Non-practical subjects of 100 marks with 4 credits– 30 lecture classes and 10 tutorial classes
    • Non-practical subjects of 50 marks with 2 credits– 20 lecture classes
    • Practical subject of 100 markswith 6 credits 40 lecture classes and 20 practical classes.
    • Practical subjects of 100 markswith 4 credits 25 lecture classes 15 tutorial classes.
    • Practical subjects of 50 markswith 2 credits 10 lecture classes and 10 practical classes.

    Scheme of Examination:

    • Paper setting norms:Paper setting norm, policy rules and details are separately mentioned in ‘ Examination and Evaluation Policy’.
    • Class Tests/Quizzes/Presentation:There will be class tests/ quizzes/ presentation or any other test for each paper carrying a maximum of 10 marks and 5 marks for 100 and 50 marks paper respectively.
    • Mid Semester Examination:The duration of the examination is of one hour and the maximum marks will be 20 for a 100 marks paper and 10 for a 50 marks paper. The concerned faculty member ensures that the coverage of the first and the second unit of the course is completed before the mid-semester examination and the questions are set from the covered units. The questions are set in such a manner that to answer, a proper understanding of both the units are required on the part of the students. If a student fails to appear or fails in the mid-term examination, he/she can appear compensatory mid-term examination before the end semester examination with the permission of the concerned course teacher This would be held once only.
    • End Semester Examination:The end semester examination is held on consecutive days. There is one sitting per day. The duration of the examination will be 3 hours for a 70 marks and 2 hours for a 35 marks paper.
    • A paper having no practical shall consist of three components as
      (i) Mid-Semester Exam. 20%
      (ii) End-Semester Exam. 70%
      (iii) Continuous evaluation in term of class tests, quizzes, case study and class participation etc- 10%

      NB– However if the concerned teacher of a paper wants he/she can exercise his/her discretion concerning the conduct of mid-semester examination and continues evaluation.

      The papers having practical examinations shall consist of three components as :

      • Mid-Semester Exam.(Theory) 20 %
      • End-Semester exam. (Theory) 50 %
      • Practical Exam. 30 %
    • Odd semester examination (1st, 3rd, 5th) shall be conducted in the month of December and Even semester (2nd, 4th,6th ) shall be conducted the month of May.
    • The dates of the examination are reflected in the Academic Calendar.
    • A candidate has to secure at least 5-grade points both in theory and practical separately to pass the paper and 6 CGPA in aggregate to pass the examination.
    • Award of Distinction:Students securing 6 CGPA in the first attempt will be awarded BBA Business Analytics with Distinction. A distinction will not be awarded to candidates with back papers.
    • Conduct of Examination:English is the medium of instruction and examination.
    • Back/Repeat:A candidate who secures less than 5-grade points in an individual paper in an odd-even semester may appear the said paper in the following odd/even semester subject a maximum of two times with the span period of the course. However, if a student fails in the aggregate, he/she may appear in any paper of that semester to improve the aggregate subject to a maximum of two times within the span period.

    Evaluation System:The semester system of examination has an internal system of valuation with a Board for Conducting Examiners to pass the result.

    Publication of Results:The result is published within one month from the date of the last examination held.

    Grading System:Grade Mark secured from 10 points

    PerformanceLetter GradeRange of MarksGrade Point
    Outstanding‘ O ‘90 – =< 10010
    Excellent‘ A+ ‘80 – < 909
    Very Good‘ A ‘70 – < 808
    Good‘ B+ ‘60 – < 707
    Above Average‘ B ‘50 – < 606
    Average & Pass‘ C ‘40 – < 505
    Failed‘ F ‘Below 400
    Absent‘ Ab ‘0


    N.B.A student has to secure 5-grade points to pass each of the papers. A transitory letter grade I (carrying points 2) will be introduced for cases where the results are incomplete. This grade will automatically be converted into an appropriate grade(s) as and when the results are complete. A student’s level of competence will be categorized by a GRADE POINT AVERAGE to be specified as:

    SGPA– Semester Grade Point Average
    CGPA– Cumulative Grade Point Average
    (a) POINT– Integer equivalent of each letter grade
    (b) CREDIT– Integer signifying the relative emphasis of individual course item(s) in a semester as indicated by the course structure and syllabus. In addition to the points, the actual mark secured will also be reflected in the Grade Sheet / Transcript.

    After successful completion of the six-semester examination students will be awarded Bachelor Degree in Business Administration (Hons.) with specialization in Finance/Marketing/ Human Resource Management/ Operation Research. However, in the case of Distinction, a student has to secure 50% of marks in six semesters in the first chance.

    The regulation is subject to modification as and when necessary.

    Credit Transfer:There will be a committee consisting of 3 experts from among the faculty of schools to take appropriate decision on credit transfer in case of an equivalent course.

    Unfair means in Examination:Any unfair means adopted by any examinee in any examination conducted by the University shall be punishable as per rules of the university.

    Common Grace Mark Rule:This rule will be made applicable in the case of those candidates who after receiving such grace clear the end-term examination. However, the maximum grace mark is restricted to 2% of the total marks of the semester examination, provided further that the grace mark in any paper will not exceed 10% of the maximum marks in that subject.

  • Admission Procedure

    The downloaded application form, duly filled in with the required enclosures, should be submitted to the Admission Office, Birla Global University, IDCO PLOT NO -2, Gothapatana, Bhubaneswar 751003, Odisha. Applicants may submit the application form and required documents at the Admission Office personally or by post. It is the applicant’s responsibility to ensure that the application form is complete in all respects, and is accompanied by the required documents. After filling in the required particulars, the applicants should attach copies of the following certificates/documents.

    • Certificates along with Mark Sheets of the qualifying Examinations
    • College Leaving Certificate last attended
    • Conduct Certificate
    • University Registration Number
    • 3 passport size and 2 stamp size photographs

    Final Year students awaiting the declaration of results can apply to appear Admission Test and may also be considered for admission. However, they have to submit the relevant supportive documents from their respective institutes at the time of admission.