BBA Digital Marketing

  • BBA Digital Marketing

    Digital Marketing is an intensively specialized programme, suitably designed to deliver the practical understanding of online marketing and its fit in the broader marketing framework. The programme is thoroughly grounded in the framework of liberal studies to provide insights into human and organisation dynamics. Further, the program aims at providing an excellent grounding in digital aspects of marketing, such as, technology platforms, SEO/SEM and communicating with the customer using new media techniques.

  • Program Objectives
    • Imbibe the concepts of social media communication and platforms.
    • Gain knowledge of cutting edge principles such as social network management, pricing in two-sided markets and crowd-sourcing.
    • Acquire competency of using web analytics to set prices, create better ads, make decisions about product distribution, and improve product design.
    • Gain know-how of implementing effective and comprehensive digital marketing campaigns.