BBA Business Analytics

  • BBA Business Analytics

    Business Analytics is very essential in today’s corporate sector. This specialization not only provides a thorough grounding in areas of analytics, modelling, predictive analytics, and quantitative techniques but also thoroughly grounded in the framework of liberal studies to provide insights into human and organisation dynamics.

  • Program Objectives
    • Observe and interpret data sets to uncover potential opportunities.
    • Apply best practices to analyze, evaluate and recalibrate large sets of data to achieve optimal decisions.
    • Apply business theories and concepts to practical problems and analyze corporate data for a variety of business purposes at top consultancy firms.
    • Build models for projects and business plans based on predictive analysis, operative environment and business aims.
  • Course Curriculum

    BBA Business Analytics
    (2020-23 Admission Batch)
    Under CBCS Pattern

    BBABA-1.1Effective Communication SkillsAEC-I3
    BBABA-1.2Quantitative Methods-IGEC-I6
    BBABA-1.3Financial AccountingCC-I6
    BBABA-1.4Principles of ManagementCC-II6
    BBABA-1.5Management Information Systems (MIS)GEC-II6
    Total Credit in Semester-I27
    BBABA-2.1Communication for BusinessSEC-II3
    BBABA-2.2Organizational BehaviourCC-III6
    BBABA-2.3Managerial EconomicsCC-IV6
    BBABA-2.4Principles of MarketingCC-V6
    BBABA-2.5Environmental StudiesAEC-II3
    Total Credit in Semester-II27
    BBABA-3.1Quantitative Methods-IIGEC-III6
    BBABA-3.2Data Visualization and EXCELGEC-IV6
    BBABA-3.3Research MethodsCC-VI6
    BBABA-3.4Data Base Management SystemCC-VII6
    Total Credit in Semester-III24
    BBABA-4.1Data Mining and WarehousingCC-VIII6
    BBABA-4.2Introduction to Business AnalyticsCC-IX6
    BBABA-4.3Financial ManagementCC-X6
    Total Credit in Semester-IV21
    BBABA-5.1Statistical Data Modelling Using RCC-XII6
    BBABA-5.2Cyber LawAEC-III3
    BBABA-5.3HRM and HR AnalyticsDSE-I6
    BBABA-5.4Strategic ManagementCC-XII6
    BBABA-5.5Summer ProjectCC-XIII6
    Total Credit in Semester-V27
    BBABA-6.1Big Data AnalyticsCC-XIV6
    BBABA-6.2Supply Chain AnalyticsDSE-II6
    BBABA-6.3Fianancial AnalyticsDSE-III6
    BBABA-6.4Marketing AnalyticsDSE-IV6
    Total Credit in Semester-VI24
    Total Credit150
  • Regulation

    The BBA Business Analytics, under CBCS pattern, is a three-year full-time professional degree programme, having six semesters. After successful completion of the six semesters, a BBA Business Analytics Degree will be awarded to qualified students.

    Duration:The duration of the programme is 3 years with 6 semesters. The odd semester is from July to December i.e. 1st, 3rd, 5th semester and the even semester is from January to June i.e. 2nd, 4th, 6th semester. The examination is held tentatively in the month of December and May for odd and even semesters respectively.

    Span Period:No student is admitted as a candidate for the examination after the lapse of six years from the date of admission to the first semester of the programme.

    Semester wise no. of Papers and Credits

    SemesterNo. of PapersCredit


    Eligibility Criteria for Admission:The candidate should have passed +2 Examination of C.H.S.E., Odisha or its equivalent in any discipline with a minimum of 50% marks in aggregate. The selection would be based on the career and written test with equal weightage.

    Attendance:A student has to secure a minimum of 75% of attendance in each paper of a Semester to be permitted to sit for the Semester examination. In case a candidate is unable to acquire the stipulated attendance at the end of any Semester, he/she shall not be allowed to appear in the end semester examination of that semester.


    • Non-practical subjects of 100 marks with 6 credits– 50 lecture classes and 10 tutorial classes
    • Non-practical subjects of 100 marks with 4 credits– 30 lecture classes and 10 tutorial classes
    • Non-practical subjects of 50 marks with 2 credits– 20 lecture classes
    • Practical subject of 100 markswith 6 credits 40 lecture classes and 20 practical classes.
    • Practical subjects of 100 markswith 4 credits 25 lecture classes 15 tutorial classes.
    • Practical subjects of 50 markswith 2 credits 10 lecture classes and 10 practical classes.

    Scheme of Examination:

    • Paper setting norms:Paper setting norm, policy rules and details are separately mentioned in ‘ Examination and Evaluation Policy’.
    • Class Tests/Quizzes/Presentation:There will be class tests/ quizzes/ presentation or any other test for each paper carrying a maximum of 10 marks and 5 marks for 100 and 50 marks paper respectively.
    • Mid Semester Examination:The duration of the examination is of one hour and the maximum marks will be 20 for a 100 marks paper and 10 for a 50 marks paper. The concerned faculty member ensures that the coverage of the first and the second unit of the course is completed before the mid-semester examination and the questions are set from the covered units. The questions are set in such a manner that to answer, a proper understanding of both the units are required on the part of the students. If a student fails to appear or fails in the mid-term examination, he/she can appear compensatory mid-term examination before the end semester examination with the permission of the concerned course teacher This would be held once only.
    • End Semester Examination:The end semester examination is held on consecutive days. There is one sitting per day. The duration of the examination will be 3 hours for a 70 marks and 2 hours for a 35 marks paper.
    • A paper having no practical shall consist of three components as
      (i) Mid-Semester Exam. 20%
      (ii) End-Semester Exam. 70%
      (iii) Continuous evaluation in term of class tests, quizzes, case study and class participation etc- 10%

      NB– However if the concerned teacher of a paper wants he/she can exercise his/her discretion concerning the conduct of mid-semester examination and continues evaluation.

      The papers having practical examinations shall consist of three components as :

      • Mid-Semester Exam.(Theory) 20 %
      • End-Semester exam. (Theory) 50 %
      • Practical Exam. 30 %
    • Odd semester examination (1st, 3rd, 5th ) shall be conducted in the month of December and Even semester (2nd, 4th,6th ) shall be conducted the month of May.
    • The dates of the examination are reflected in the Academic Calendar.
    • A candidate has to secure at least 5-grade points both in theory and practical separately to pass the paper and 6 CGPA in aggregate to pass the examination.
    • Award of Distinction:Students securing 6 CGPA in the first attempt will be awarded BBA Business Analytics with Distinction. A distinction will not be awarded to candidates with back papers.
    • Conduct of Examination:English is the medium of instruction and examination.
    • Back/Repeat:A candidate who secures less than 5-grade points in an individual paper in an odd-even semester may appear the said paper in the following odd/even semester subject a maximum of two times with the span period of the course. However, if a student fails in the aggregate, he/she may appear in any paper of that semester to improve the aggregate subject to a maximum of two times within the span period.

    Evaluation System:The semester system of examination has an internal system of valuation with a Board for Conducting Examiners to pass the result.

    Publication of Results:The result is published within one month from the date of the last examination held.

    Grading System:Grade Mark secured from 10 points

    PerformanceLetter GradeRange of MarksGrade Point
    Outstanding‘ O ‘90 – =< 10010
    Excellent‘ A+ ‘80 – < 909
    Very Good‘ A ‘70 – < 808
    Good‘ B+ ‘60 – < 707
    Above Average‘ B ‘50 – < 606
    Average & Pass‘ C ‘40 – < 505
    Failed‘ F ‘Below 400
    Absent‘ Ab ‘0


    N.B.A student has to secure 5-grade points to pass each of the papers. A transitory letter grade I (carrying points 2) will be introduced for cases where the results are incomplete. This grade will automatically be converted into an appropriate grade(s) as and when the results are complete. A student’s level of competence will be categorized by a GRADE POINT AVERAGE to be specified as:

    SGPA– Semester Grade Point Average
    CGPA– Cumulative Grade Point Average
    (a) POINT– Integer equivalent of each letter grade
    (b) CREDIT– Integer signifying the relative emphasis of individual course item(s) in a semester as indicated by the course structure and syllabus. In addition to the points, the actual mark secured will also be reflected in the Grade Sheet / Transcript.

    After successful completion of the six-semester examination students will be awarded Bachelor Degree in Business Administration (Hons.) with specialization in Finance/Marketing/ Human Resource Management/ Operation Research. However, in the case of Distinction, a student has to secure 50% of marks in six semesters in the first chance.

    The regulation is subject to modification as and when necessary.

    Credit Transfer:There will be a committee consisting of 3 experts from among the faculty of schools to take appropriate decision on credit transfer in case of an equivalent course.

    Unfair means in Examination:Any unfair means adopted by any examinee in any examination conducted by the university shall be punishable as per the rules of the university.

    Common Grace Mark Rule:This rule will be made applicable in the case of those candidates who after receiving such grace clear the end-term examination. However, the maximum grace mark is restricted to 2% of the total marks of the semester examination, provided further that the grace mark in any paper will not exceed 10% of the maximum marks in that subject.

  • Admission Procedure

    The downloaded application form, duly filled in with the required enclosures, should be submitted to the Admission Office, Birla Global University, IDCO PLOT NO -2, Gothapatana, Bhubaneswar 751003, Odisha. Applicants may submit the application form and required documents at the Admission Office personally or by post. It is the applicant’s responsibility to ensure that the application form is complete in all respects, and is accompanied by the required documents. After filling in the required particulars, the applicants should attach copies of the following certificates/documents.

    • Certificates along with Mark Sheets of the qualifying Examinations
    • College Leaving Certificate last attended
    • Conduct Certificate
    • University Registration Number
    • 3 passport size and 2 stamp size photographs

    Final Year students awaiting the declaration of results can apply to appear Admission Test and may also be considered for admission. However, they have to submit the relevant supportive documents from their respective institutes at the time of admission.

  • Minimum Eligibility & Selection Criteria

    Minimum Eligibility

    The student should have passed 10+2 with a minimum of 50% marks or equivalent CGPA. The students appearing in final examinations can also apply.

    Selection Criteria

    Students will be admitted to the programme based on merit (Percentage of marks secured in 10th and 10+2/12th Board Examination). The student may also be called for a Personal Interview if so desired by the university.

  • Fee Structure

    Academic Fees for BBA Business Analytics

    CourseFee per Semester (INR)No. of SemestersTotal Course fee (INR)*
    BBA Business Analytics75,00064,50,000


    *Additional Information

    • In addition to this fee, students have to pay the security deposit (10,000 INR) and Medical insurance (3000 INR PA).
    • Students having higher percentage throughout career will be eligible for scholarship
    • Students are required to maintain consistency in percentage to avail scholarship.

    Hostel (Optional)
    Lodging & Boarding expenses (Subject to revision every year)
    Double Occupancy (In Campus)

    Due Date15thJune 202215thDec 202215thJune 202315thDec 202315thJune 202415thDec 2024
    Lodging (A/C Accommodation)Rs. 35,200.00Rs. 35,200.00Rs. 35,200.00Rs. 35,200.00Rs. 35,200.00Rs. 35,200.00
    BoardingRs. 36,000Rs. 36,000Rs. 36,000Rs. 36,000Rs. 36,000Rs. 36,000
    LaundryRs. 3,000Rs. 3,000Rs. 3,000Rs. 3,000Rs. 3,000Rs. 3,000
    Total ChargesRs. 74,200.00Rs. 74,200.00Rs. 74,200.00Rs. 74,200.00Rs. 74,200.00Rs. 74,200.00


    Triple Occupancy (In Campus)

    Due Date15thJune 202215thDec 202215thJune 202315thDec 202315thJune 202415thDec 2024
    Lodging (A/C Accommodation)Rs. 31,200.00Rs. 31,200.00Rs. 31,200.00Rs. 31,200.00Rs. 31,200.00Rs. 31,200.00
    BoardingRs. 36,000Rs. 36,000Rs. 36,000Rs. 36,000Rs. 36,000Rs. 36,000
    LaundryRs. 3,000Rs. 3,000Rs. 3,000Rs. 3,000Rs. 3,000Rs. 3,000
    Total ChargesRs. 70,200.00Rs. 70,200.00Rs. 70,200.00Rs. 70,200.00Rs. 70,200.00Rs. 70,200.00



    • * Two separate Demand Drafts should be made for Lodging & Mess charges respectively as per any one of the options given in the above table.
    • Student should preserve this schedule for timely payment of fees to avoid penalty for late fee deposition.
    • No notice or reminder will be sent to student or his/her parents.
    • No separate letter will be issued for Bank Education Loan.
    • Demand Draft should be made in the name of “BIRLA GLOBAL UNIVERSITY” Payable at Bhubaneswar.

      ACCOUNT NUMBER– 31090110011430
      IFSC CODE– UCBA0003109
  • Career Opportunities
    • Business Analyst, Data Analyst at reputed core business firms
    • Executive at analytics consultancy firms
    • Data Analyst at financial services firms
    • Analytics practices at IT/Internet/Web consulting firms